Burger King Creates a Handed Breaded Chicken Sandwich, The Newest Entrant to Chicken Sandwich Wars



Burger King now introduced it’s on deck with its contender within the so-called “hen sandwich wars” that have captivated speedy foodstuff customers because Popeyes famously tweeted “… y’all superior?” at Chick-fil-A in August 2019.

What that tweet did was practically nothing short of historic for that restaurant sector, sending test kitchens into overdrive in quest of the right competitor to seize some of Popeyes’ magic–magic that spiked the chain’s income by over 40% in essence overnight.

Popeyes’ income have since corrected somewhat, though the brand on the whole remains encountering rather a solid tailwind from this singular launch. here The sandwich has incited unit development, peripheral menu improvements and several other copycats hoping to copy some of that good results.

Why wouldn’t Burger King want to be between Those people copycats? Popeyes, In the end, has about 2,500 units domestically along with the desire for hen sandwiches Evidently proves there plenty of chance remaining past that footprint.

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